Why Charter Expanded Its Executive Team

Charter Communications (CHTR) created a new executive position for the head of marketing in charge of operations focused on residential and SMB (small and medium business) markets, thereby expanding its executive team. It hired Kelly Atkinson from Canada’s Rogers Communications (RCIAF) to fill the new position. The company is banking on Atkinson’s more than two decades of experience in marketing to sharpen its competitive edge as it battles wireless providers such as Verizon (VZ) for Internet customers and technology companies such as Netflix and Amazon for video customers.