Alibaba looks to take this year's $25 billion mega sales event international
The sale day, widely known as "Singles Day," takes place on Nov. 11 and Alibaba is hoping its "New Retail" strategy will help it be bigger than the previous year. Total gross merchandise value generated in 2017 from the event was $25.3 billion. Chinese e-commerce giant Alibaba BABA said that its upcoming mega-shopping event will be the largest-ever in terms of "scale and reach" as it looks to continue growing what has become a multibillion-dollar sales day.