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SAP's new marketing chief is going to Davos for the first time. Here's why

Lucy Handley

Alicia Tillman has been chief marketing officer (CMO) at technology firm SAP SAP-DE for just over a year and this week she will attend the World Economic Forum (WEF) meeting in Davos for the first time, joining senior marketers from companies including Microsoft MSFT , AT&T T , Unilever ULVR-GB , Dell DELL and Google GOOGL . While SAP chief executive Bill McDermott will take part in a panel on leadership in the Fourth Industrial Revolution as part of the WEF program, Tillman's focus will be on how brands can have a higher purpose.

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