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Pandora Highlights the Wisdom behind Its AdsWizz Purchase

Rachel Gunter
Updated
Pandora Highlights the Wisdom behind Its AdsWizz Purchase

Pandora (P) has recently inked a deal to handle US advertising sales for music-sharing service SoundCloud. The agreement highlights the wisdom behind Pandora’s decision to buy AdsWizz, a leading global provider of audio advertising solutions. Pandora paid $145 million for AdsWizz in a transaction that closed in May.

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