How Coca-Cola Cannabis Drink Could Fit into Cannabis Market
Earlier in this series, we discussed a recent development in which Coca-Cola (KO) was reported to be in talks with Aurora Cannabis (ACB) (ACBFF) to develop a cannabis-infused drink (MJ). The planned legalization of recreational cannabis in Canada is presenting a new market for non-cannabis players to explore. Thus, it is no surprise to see that Canopy Growth (CGC) (WEED) and HEXO (HEXO) have both pursued deals with alcoholic beverage companies.