The True Width and Depth of the Cannabis Market Segments

In the previous part of this series, we briefly looked at cannabis companies in the Porter’s generic strategy framework. In a previous article, Why You Should Look at This Strategic Roadmap of Cannabis Players, we concluded that product differentiation will largely be the strategic choice for cannabis companies (HMMJ) such as Canopy Growth (WEED) (CGC), Aurora Cannabis (ACB) (ACBFF), and Tilray (TLRY). Before we look at that, let’s see what the market segments are for cannabis players. In the above chart, you can see the width and depth of the potential market segments that will be targeted by cannabis players.