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The New Kraft Heinz Transformation Plan Is (Still) Easier Said Than Done

James Brumley, The Motley Fool
·5 min read
The New Kraft Heinz Transformation Plan Is (Still) Easier Said Than Done

The Kraft Heinz Company (NASDAQ: KHC) said all the right things in its strategic transformation plan revealed on Tuesday. Product categories have been assigned specific roles within the company's portfolio, and a 30% increase in marketing and advertising spending will be offset by $2 billion worth of "gross productivity efficiencies." This is the same basic plan CEO Miguel Patricio was talking about in February of this year (and had hinted at as far back as last year) shortly after he took the helm.

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