Reed Hastings says Netflix won't be part of Apple's upcoming video streaming service

Netflix CEO Reed Hastings said during a Los Angeles press event tonight that it will not be part of the streaming video service Apple is expected to unveil next week at its Cupertino headquarters. While it will have original content, Apple’s service will most likely initially focus on third-party content, competing against Amazon Channels with la carte subscriptions to third-party channels (Amazon's lineup includes HBO, Showtime, Cinemax, Starz, but not Netflix, which prefers to control its own in-app experience). Asked how Netflix will compete against rivals with a lot of money like Amazon and Apple, Hastings said “with difficulty,” adding that “it is definitely getting more expensive to source content" as the streaming video market becomes increasingly fragmented.