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Why Viacom Is Closing Its Viva Channel in Germany

Rachel Gunter
Updated
Why Viacom Is Closing Its Viva Channel in Germany

Viacom (VIA) (VIAB) is shutting down its music video channel Viva in Germany, ending the channel’s 25-year run. Axing Viva is expected to create room and free up time for Viacom’s Comedy Central channel to expand in German-speaking markets. Comedy Central and Viva currently share the same channel in Germany, where Comedy Central broadcasts for 12 hours from 2 PM to 2 AM and Viva broadcasts the rest of the time. Beginning in January next year, the Comedy Central channel will expand to 24-hour programming in Germany.

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