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Facebook still a great place to amplify pre-election junk news, EU study finds

Facebook still a great place to amplify pre-election junk news, EU study finds

A study carried out by academics at Oxford University to investigate how junk news is being shared on social media in Europe ahead of regional elections this month has found individual stories shared on Facebook's platform can still hugely outperform the most important and professionally produced news stories, drawing as much as 4x the volume of Facebook shares, likes, and comments. The study, conducted for the Oxford Internet Institute's (OII) Computational Propaganda Project, is intended to respond to widespread concern about the spread of online political disinformation on EU elections which take place later this month, by examining pre-election chatter on Facebook and Twitter in English, French, German, Italian, Polish, Spanish, and Swedish. Junk news in this context refers to content produced by known sources of political misinformation -- aka outlets that are systematically producing and spreading "ideologically extreme, misleading, and factually incorrect information" -- with the researchers comparing interactions with junk stories from such outlets to news stories produced by the most popular professional news sources to get a snapshot of public engagement with sources of misinformation ahead of the EU vote.