Chicken al Pastor, Anyone? Brian Niccol Found the Right Growth Recipe for Chipotle.

CEO Brian Niccol has cultivated Chipotle Mexican Grill reputation for fresh, healthy fare, deftly moving the fast-casual restaurant chain beyond the food-contamination concerns that dogged it before his arrival in 2018. New store openings, a growing customer-loyalty program, and the timely launch of “Chipotlanes,” or mobile-order pickup lanes, during the Covid-19 pandemic have led to a surge in profits and new highs for the stock. High quality and efficient service have kept customers coming to Chipotle, even as other restaurants have struggled.