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How AI Technology Could Improve the Netflix Streaming Experience

Scarlett Ness
Updated
How AI Technology Could Improve the Netflix Streaming Experience

As Netflix (NFLX) looks to enhance its service quality, the company is increasingly adopting artificial intelligence (or AI) and machine-learning tools to offer better-quality videos to its customers. Netflix has recently added AI to enhance video quality as well as cut down on the amount of data used to stream videos on mobile phones. The feature is first being introduced in mobile videos, and Netflix has plans to roll out the desktop and smart TV versions in the next few months.

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