How Alibaba Is Trying to Keep Lazada out of the Storm
Alibaba (BABA) has invested ~$4 billion in Lazada, its e-commerce business focused on Southeast Asia. As part of the efforts to drive growth, Lazada recently launched a new marketplace in its platform called LazMall. About a thousand brands, including Apple, Samsung, L’Oréal, and Estée Lauder, have signed up to open virtual stores in LazMall.