Decoding NetEase’s Annual Operating and Net Margins

In this part of the series, we’ll concentrate on NetEase’s (NTES) annual operating and net margins followed by a comparative peer analysis. Its operating income increased 74% in 2016 and declined 4% in 2017. The decrease in 2017 was due to lower gross profit and higher operating expenses, as we saw in the previous part. Its operating income was 12.6 billion yuan and 12.2 billion yuan ($1.9 billion) for 2016 and 2017, respectively. Its operating margin decreased from 32% in 2015 to 22% in 2017.