Lululemon CEO: 'We have very low brand awareness with men,' but that business will double by 2023
Lululemon still has some work to do to win men over with its jogger pants and sweat-proof shirts. Lululemon wants to double its men's sales by 2023, meaning revenues in that category will eclipse $1 billion annually. Lululemon LULU , known for its sports bras and yoga pants for women, still has some work to do to win men over.