The case against behavioral advertising is stacking up

What if all the filthy lucre that's currently being sunk into the coffers of ad tech giants -- and far less visible but no less privacy-trampling data brokers -- is literally being sunk, and could both be more honestly and far better spent? Case in point: This week Digiday reported that the New York Times managed to grow its ad revenue after it cut off ad exchanges in Europe. The newspaper business decided it simply didn't want to take the risk, so first blocked all open-exchange ad buying on its European pages and then nixed behavioral targeting.