How Citrix’s 3-Pronged Process Can Boost Growth

To gain strong market traction as well as to downplay competitive threats, Citrix (CTXS) has enhanced its virtual workspace and cloud product and its service portfolio. The company identified its three key goals—accelerating the ongoing transition of clients from on-premise to the cloud platform, streamlining the data and apps delivery process, and increasing its incremental revenues through security and analytics. In the graph above, we can see the overall revenue growth of Citrix in the last five years. The company’s implementation of these strategies has already started reflecting on its revenues.