GoPro Launches TradeUp Program for Camera Upgrades
Last month, GoPro (GPRO) launched an expanded camera trade-in program called TradeUp. Through the TradeUp program, people can trade in their old cameras toward the purchase of the latest GoPro cameras. GoPro accepts old cameras of any brand as long as they meet certain minimal requirements in exchange for credit of up to $100 toward the purchase of new Hero6 or Fusion cameras. GoPro tried the trade-in program on a limited basis last year.