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Why Apple Stock Rallied Thursday Morning

Why Apple Stock Rallied Thursday Morning

Shares of Apple (NASDAQ: AAPL) climbed higher Thursday morning, adding as much as 2.4%. Apple plans to spend $1 billion per year to produce major motion pictures that it will release in theaters, according to a report by Bloomberg. The company is hoping to not only raise its stature in Hollywood but also attract a greater number of subscribers to Apple TV+ -- the company's streaming video service.