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Cannabis Companies Get Serious about Niche Product Development

Adam Jones
Updated
Cannabis Companies Get Serious about Niche Product Development

For a long time, we’ve discussed how product differentiation will be key to the success of cannabis producers (HMMJ) in such a crowded market. Companies within the cannabis space know this very well and are making early moves to develop and acquire intellectual property rights from other companies to be able to develop unique products that may someday be a blockbuster for the companies. On December 3, Canopy Growth (WEED) announced a multiyear agreement with Valens GroWorks (MYMSF).

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