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Dr. Martens, the counterculture boot, is finding a new following in Asia

Preeti Varathan
Dr. Martens, the counterculture boot, is finding a new following in Asia

Grungy, rubber-soled Dr. Martens—beloved by rock legends, skinheads, and edgy ’90s teens—have never quite had the sales to match their cultural legacy. But now, the yellow-threaded shoes are experiencing a revival in an unexpected place: East Asia. On Oct. 23, Dr. Martens reported £290 million ($384 million) in revenue for the year ended March 2017.…