Ramdev vs Sri Sri: The ayurveda market prepares for the battle of the gurus
The spirits are rising in the Indian herbal and ayurvedic products market. Yoga guru Ramdev-led Patanjali Ayurved’s growing clout in the consumer-goods sector has left others drooling for that pie. The Sri Sri Ayurveda (SSA) Trust, the consumer-goods firm set up by spiritual guru Sri Sri Ravi Shankar’s Art of Living (AOL) Foundation, now plans…