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What to Expect from JCPenney’s Sales after Strong Holiday Season

Sharon Bailey
Updated
What to Expect from JCPenney’s Sales after Strong Holiday Season

JCPenney (JCP) reported strong same-store sales growth of 3.4% in the 2017 holiday season—the nine-week period ending December 30, 2017. JCPenney attributed its sales growth during the holiday season to the performance of its home, beauty, and fine jewelry categories. The company’s online sales grew by double-digits during the 2017 holiday season.

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