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Did Apple Just Change the Game?

Brett Schafer, The Motley Fool
·4 min read
Did Apple Just Change the Game?

From Google Glass to Magic Leap to Meta's Oculus division, tens of billions of dollars have gone into building computing goggles, with minimal returns to show for it. After Facebook changed its name to Meta (NASDAQ: META) in 2021 and said it was investing at least $10 billion a year into building AR and VR products, industry hype went into overdrive and the term "metaverse" became a household name. Apple revealed its Vision Pro augmented reality device to the world this week, which looks like sleek skiing or snorkeling goggles.

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