Outspoken Lululemon founder reveals why he hates 'athleisure' — the term is 'totally lame'
The word "athleisure" is practically synonymous with Lululemon, but that term is "totally lame," says the company's outspoken founder, Chip Wilson. Wilson, a frequent critic of the company, says Lululemon needs to make some changes and if it does, it could gain another $10 billion in market cap. Billionaire Chip Wilson, who founded Lululemon LULU in 1998, said that "athleisure" was coined by the New York fashion media.