How a 100-year-old delivery firm is emblematic of all of Japan’s demographic and labor woes
A logo of a mother cat carrying a kitten by the neck with its mouth is supposed to symbolize the level of customer care and service offered by Yamato, Japan’s largest home-delivery company. According to its founder in 1919, “service first, profit after” was the company’s guiding principle (link in Japanese). Yamato’s black-and-yellow logo is…