Tim Hortons targets caffeine lovers with Double Double Visa card
As if the Double Double wasn’t addictive enough, Tim Hortons and CIBC just gave caffeine fiends an even quicker and more enticing way to, well, get a quick fix – the Double Double Visa Card.
Launched Wednesday, the “high-tech” credit card has physical buttons built into it that lets coffee lovers quickly switch between a Visa account and Tim Hortons’ loyalty program, Tim Cash.
Seems on point for rewards-obsessed Canada where half of reward holders last year carried four or more loyalty cards in their wallets, according to an RBC survey.
The reward cards offer a tidier and more tech-savvy contrast to McDonald’s McCafé Rewards card, which are printed on the side of the cup.