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Made in Canada Quiz: How much do you know about Cineplex?

Danielle Boudreau

Is it even possible to go to the movies without grumbling about the price of the snacks? Impossible, right? Going to the movies has never been a bargain, but Cineplex has just introduced a new way to lighten your wallet. The 4D immersive theatre technology, created by a South Korean company, “augments films with piped-in scents and environmental effects like wind, snow and bubbles.” (Because Canadians hate that they don’t get snow in July?). Even the chairs will move to mimic the action on the screen. It’s already in 230 cities around the world.

This news made us look up from Netflix to consider chilling out in a real theatre again.