Canada markets closed
  • S&P/TSX

    18,380.96
    +255.24 (+1.41%)
     
  • S&P 500

    3,841.94
    +73.47 (+1.95%)
     
  • DOW

    31,496.30
    +572.16 (+1.85%)
     
  • CAD/USD

    0.7901
    +0.0003 (+0.04%)
     
  • CRUDE OIL

    66.28
    +2.45 (+3.84%)
     
  • BTC-CAD

    60,392.82
    +4.46 (+0.01%)
     
  • CMC Crypto 200

    982.93
    +39.75 (+4.21%)
     
  • GOLD FUTURES

    1,698.20
    -2.50 (-0.15%)
     
  • RUSSELL 2000

    2,192.21
    +45.29 (+2.11%)
     
  • 10-Yr Bond

    1.5540
    +0.0040 (+0.26%)
     
  • NASDAQ

    12,920.15
    +196.68 (+1.55%)
     
  • VOLATILITY

    24.66
    -3.91 (-13.69%)
     
  • FTSE

    6,630.52
    -20.36 (-0.31%)
     
  • NIKKEI 225

    28,864.32
    -65.78 (-0.23%)
     
  • CAD/EUR

    0.6629
    +0.0037 (+0.56%)
     

The “influencer’s fairy tale”

People are using social media, now more than ever, to build their brand and branch out to sell their products and expertise.

Ramona Pringle, a technology expert and associate professor at Ryerson University, says in the latest Editor’s Edition that unlike Rihanna, a pop star who built her social media presence from her existing audience, there are many building their online following from square one.

One example is Studio McGee, a family-owned design business that was promoted on Instagram, which led to the family’s own design-focused Netflix show.

“This is the social media influencer’s fairy tale,” Pringle said. “It is what everyone is hoping for, a TV show, a product line.”

Pringle says that social media has offered people another road to success. “There’s more opportunity for people to make something for themselves,” she said.