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Focus on the 'signal,' not the 'noise' -analyst

STORY: Lynch says the services sector is a good place to look for profits, as are companies with rich cash flow and balance sheets.

"Why is cash king? Because you can do three things with it. One, you can increase your payout rate for your dividends. Two, you can buy back shares, and three - particularly important in a credit-restricted environment - you can use it to buy companies."