Crisis Management: Why Kraft Heinz is winning the ketchup wars

Kraft Heinz is bringing ketchup production back to Canada.

Six years after the company shut down its ketchup plant in Leamington, Ont., Kraft Heinz announced it will open a new ketchup line at its facility in Montreal, Que. The company says it expects 45 million kilograms of Heinz Ketchup to be produced at the plant in its first two years as production ramps up.

Kraft Heinz' move to pull ketchup production out of the Leamington plant was a controversial one, with many Canadian consumers threatening to boycott the company over the decision. While competitors saw sales increase over the last few years, Heinz has still dominated the ketchup market in Canada.

As strategy expert Mark Satov tells Yahoo Finance Canada's Alicja Siekierska, Heinz is still the market leader because it has built an amazing brand, offers a better tasting product and has the cash to support marketing efforts.