Competitive Advantage: Why is McDonalds Corporation Struggling?

Michael Porter's book Competitive Advantage goes in depth into the market and the assessments one should take when choosing an investment. Porter boils these assessed features down into five simple, yet straightforward "forces" that help an investor determine the value of a company, and the stability of whether or not that company can hold up to scrutiny.

With McDonald's or Intel losing their footing in the market, the focus has shifted to what consumers pay the most attention to: bargains. So how will this affect big names when the entry barriers are shriveling up right before our eyes?

This podcast was recorded on 10/26/2015