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Apple and Amazon resume Twitter advertising

Yahoo Finance tech editor Dan Howley outlines Apple and Amazon's returns as advertisers on Twitter.

Video Transcript

- Head to Twitter now, where Elon Musk came in like a tornado and blew off all the advertisers. They disappeared. Now quietly it seems they're coming back, two of the biggest, Apple and Amazon. What do we know?

- Yeah. It sounds like we're getting Apple-- or Twitter is getting Apple back on board and then Amazon as well. The companies seem to have stopped or pulled back a lot of their advertising in the immediate aftermath of Elon Musk taking over. Last Monday, we had seen Elon go on this tirade on Twitter, basically denouncing Apple and Tim Cook for taking ads out of Twitter. And we had basically Elon Musk accusing Tim Cook of suppressing information or hiding information, asking why Apple hated free speech in America or was against free speech in America.

Then they had kind of a meet up, I guess, at Apple's HQ, and everything's A-OK between them. But now it looks like we're going to see advertising from Apple back on the platform and Amazon. And that's important because we've not only seen other advertisers pull back from Twitter, but the general slowdown in the global advertising space. So this is a benefit to Twitter. But it also has to do with a deal that they were offering, as far as pricing and discounts for companies. And so it seems like these two big tech companies are jumping on board and taking advantage of that.