Apple, Amazon, Alphabet earnings: What to expect

Yahoo Finance Live’s Rachelle Akuffo breaks down the expectations for Apple, Amazon, and Alphabet earnings.

Video Transcript

RACHELLE AKUFFO: So we're finally approaching the big one, the apex of tech results season. Apple, Amazon, and Alphabet all reporting after the bell today. Now Apple is set for its first revenue decline since 2019 with lingering questions over iPhone demand, the situation in China, and whether or not there will be any hints at layoffs, so far, just hiring freezes.

And of course, we'll also be all over Amazon to get a sense of the depth of the digital ad market slowdown, consumer demand, and how the cloud is holding up. Amazon, of course, cutting thousands of positions as it looks to scale back amid a higher rate environment, also one of our trending tickets at the moment.

And finally, Alphabet's numbers will also be watched with laser focus. Its place in the highly competitive cloud market will be key, as well as how Google search is holding up amid a weakening economic backdrop. Also one of our trending tickers, so a lot of interest as we head into those. We're also going to be taking a look at some other earnings. As you can see, chipmaker Qualcomm another one to watch in terms of some of the glut that we've been seeing, how they've been faring, how they've been managing their inventory, an all-important forward guidance, especially as we look to the auto market.

Also taking a look at Starbucks, we know China will be a big part with their reopening story there, and also really getting a gauge on the consumer and how they're feeling about spending a little bit more, as they do on Starbucks coffee. And of course, we talked about Ford with our very own Pras Subramanian, a very crowded market now, and also looking at how Ford will be positioning itself with its EV market, as it goes up against rival Tesla as well.

Well, I also want to do a final check of the markets before we go when it was a mixed picture going into the show. Still the case at the moment. We see there the Dow there off about half a percent there, dragged down by Gilead Health, and also by some weakness that we're seeing with Pinduoduo and some of these other Chinese stocks. They're down about half a percent on the day. Taking a look at the S&P 500 there, that's down about 1 and 1/3 of a percent.

And the tech-heavy NASDAQ still rallying there, thanks to some boosts there from Meta and a lot of optimism, as we've been speaking about, from analysts who really do see this fiscal discipline that Mark Zuckerberg was talking about this year of efficiency. They seem to be believing him at the moment. We'll see how that pans out, but at least for now, helping boost the NASDAQ.