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Billionaire Kroenke Gets Record Naming Rights Fee From SoFi

(Bloomberg) -- Social Finance Inc., a financial technology startup, will pay more than $30 million annually over 20 years to put its name on a new stadium that will be the home of the Los Angeles Rams and the Chargers, a person familiar with the deal said.The amount is a record for any naming rights for a sports venue, the person said, declining to be identified because the information is not public.The National Football League stadium in Inglewood, California, which is developed by billionaire Stan Kroenke, will open next summer, according to a joint statement from SoFi, the venue and teams, which declined to disclose the financial terms of the agreement.The $5 billion stadium will host the Super Bowl in 2022, as well as the opening and closing ceremonies of the 2028 Olympic Games. SoFi will also be an official partner of the Rams and Chargers, it said.“This is a giant leap toward achieving our company’s mission of helping people get their money right by reaching our members where they are,” SoFi’s Chief Executive Officer Anthony Noto, a former NFL executive,said in the statement.SoFi has a large marketing budget, which has surpassed $200 million annually for the last few years, as the firm launches new products and seeks to acquire new customers.Last year, SoFi counted more than 500,000 members and made a larger push into mortgage lending as well as its checking and savings product, SoFi Money. Having its name on the stadium of some of the most high-profile teams in the NFL could help boost recognition outside of the financial world.SoFi Stadium, which has more than 3 million square feet of space, can seat 70,000 -- and that could be expanded to 100,000, according to the statement.Last month, American Airlines became the first official partner of the new stadium with an agreement to pay $90 million over 10 years. The airline will sponsor the 2.5-acre space that serves as main entrance to the stadium, a person with knowledge of the matter said at the time.As part of the deal, Fort Worth, Texas-based American Airlines Group Inc. will become the official airline of the Rams and Chargers, and have prominent branding during games. American has been the Rams’ carrier since the team returned to Los Angeles from St. Louis in 2016.To contact the reporter on this story: Scott Soshnick in New York at ssoshnick@bloomberg.netTo contact the editors responsible for this story: Nick Turner at nturner7@bloomberg.net, Linus Chua, Ian FisherFor more articles like this, please visit us at bloomberg.com©2019 Bloomberg L.P.

Edited Transcript of RH earnings conference call or presentation 10-Sep-19 9:00pm GMT

Q2 2019 RH Earnings Call

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(Bloomberg) -- Moelis & Co. dealmaker Caroline Silver, one of the most prolific bankers in stock exchange M&A, is taking a fresh crack at London Stock Exchange Group Plc with an eye to minting the world’s second-biggest market powerhouse.Three years after Silver’s client Intercontinental Exchange Inc. walked away from a potential LSE takeover, she’s now advising Hong Kong Exchanges & Clearing Ltd. on its shock attempt to buy the storied U.K. bourse operator. The potential $36.6 billion transaction could end up being one of the biggest deals of the London banker’s three-decade career.Rivals respect Silver’s ability to work on big, complex deals with a U.K. angle at a time when Brexit is putting a cloud over the country’s financial services sector. She’s long been at the center of the biggest exchange transactions, advising Euronext NV on its 2001 initial public offering and on its sale six years later to the owner of the New York Stock Exchange.The banker also helped Sweden’s OMX AB during its 2007 purchase by Nasdaq Stock Market Inc. and worked on Borsa Italiana SpA’s takeover by LSE. Her ties to Hong Kong date back at least to 2012, when she advised the London Metal Exchange Ltd. on its $2.2 billion sale to HKEX at a heady valuation.Risky BetHer latest move is a risky bet that HKEX will succeed in its near-hostile attempt to buy LSE. It would be by far the Asian bourse operator’s largest-ever acquisition and help it diversify away from its dependence on Chinese listings and an increasingly fraught political climate at home.If the gambit succeeds, it would knock down another blockbuster deal -- LSE’s proposed $27 billion acquisition of Refinitiv that would make the exchange a big player in financial data.The LSE deal is a very high-profile win for Moelis and shows their improved presence overseas, said Devin Ryan, an analyst at JMP Securities.“They are probably a bit better known for strength in middle market and in the financial sponsor community -- this is at the higher end of the spectrum,” Ryan said. “It’s clearly a sign of strength they have in the exchange sector. They have a great banker in that space.”Fees LeapThe LSE deal would be a big boost to Moelis’s league table rankings in a year where it’s trailing many of its rivals in the boutique space. Silver and her team would reap $60 million to $70 million in fees if the purchase goes ahead, according to consulting firm Freeman & Co.Before the transaction was announced, Moelis ranked 20th among M&A advisers globally this year, data compiled by Bloomberg show. That’s behind Evercore Partners Inc., which ranked fifth, and PJT Partners Inc., which came in at No. 9. Centerview Partners LLC is 11th while Lazard ranks 12th.\--With assistance from Dinesh Nair and Aaron Kirchfeld.To contact the reporters on this story: Jan-Henrik Förster in London at jforster20@bloomberg.net;Sonali Basak in New York at sbasak7@bloomberg.netTo contact the editors responsible for this story: Dinesh Nair at dnair5@bloomberg.net, Ben Scent, Michael HythaFor more articles like this, please visit us at bloomberg.com©2019 Bloomberg L.P.

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