Millennials #IRL
5.34k followers • 19 symbols Watchlist by Motif Investing
Millennials will advance in their careers, achieve peak income, accumulate stronger purchasing power, which will increase their influence in the consumer marketplace. Companies that can adapt to millennials' spending preferences will be able to thrive and profit.
Curated by Motif Investing
Do you know what IRL means? If you answered no, you're probably not a millennial. But you likely know that millennials are a trending topic these days -- for good reason. These 18 to 34 year-olds, numbering 83 million, overtook baby boomers in 2015 to become America's biggest-ever demographic. By 2020, millennials are expected to surpass Gen-X in earning power and make up 75% of the U.S. workforce five years later in 2025.
We find that millennials, aka digital-natives, are a compelling segment when it comes to (surprise!) online media and services. They also have a sizable footprint in the residential rental market, accounting for 39% of renters, even though they are just a quarter of the total population. This rental trend should have some runway, given the widely documented delays in marriage, children and home ownership by this generation. Finally, let's remember that millennials came of age during the worst economic crisis since the Great Depression and have the financial scars to prove it. So in real life (IRL), millennials may not yet be the voracious consumer across every young-skewing category as only advertisers can dream.
We identified US-listed stocks and American Depository Receipts of companies that are engaged in activities relevant to this watchlist's theme. We then filtered out companies that have a share price of less than $1.00 or a market capitalization less than $100 million, and excluded illiquid stocks by screening companies for liquidity i.e. average bid-ask spreads, dollar volume traded etc. Finally the proprietary Motif Optimization Engine determined the constituent stocks. Learn more about how we select our watchlists.
Who made these selections?Motif is an online brokerage built on thematic portfolios of up to 30 stocks and ETFs. Founded in 2010 by Hardeep Walia, Motif combines complex proprietary algorithms with skilled advisers to develop these thematic portfolios. Learn more about our team.
How are these weighted?First, we determined each company's percentage of total revenue derived from this watchlist's theme. Second, we applied a pure-play factor to give greater relative weight to companies that derive a higher percentage of their revenue from this theme. Finally, we weighted each company by its market capitalization adjusted for revenue exposure to the theme.
More details on how we build and weight watchlists are available here.
Performance
| Watchlist | Change Today | 1 Month Return | 1 Year Return | Total Return |
|---|---|---|---|---|
| Millennials #IRL | +1.52% | +47.94% | +6.89% | +35.15% |
| ^GSPC | +0.64% | +6.48% | +16.13% | +3501.25% |
19 Symbols
| Symbol | Company Name | Last Price | Change | % Change | Market Time | Volume | Avg Vol (3 month) | Market Cap |
|---|---|---|---|---|---|---|---|---|
| AMZN | Amazon.com, Inc. | 3225 | +19.97 | +0.62% | 4:00 p.m. EDT | 3.94M | 4.60M | 1,615.37B |
| FB | Facebook, Inc. | 265.28 | +16.16 | +6.49% | 4:00 p.m. EDT | 45.24M | 24.71M | 755.73B |
| NFLX | Netflix, Inc. | 509.08 | +6.97 | +1.39% | 4:00 p.m. EDT | 3.63M | 7.42M | 224.51B |
| EBAY | eBay Inc. | 55.08 | -1.58 | -2.79% | 4:00 p.m. EDT | 8.66M | 11.38M | 38.55B |
| TWTR | Twitter, Inc. | 37.69 | +0.90 | +2.45% | 4:02 p.m. EDT | 10.39M | 22.11M | 29.81B |
| AVB | AvalonBay Communities, Inc. | 150.97 | +0.04 | +0.03% | 4:02 p.m. EDT | 574.49k | 1.22M | 21.25B |
| EQR | Equity Residential | 53.64 | +0.32 | +0.60% | 4:00 p.m. EDT | 1.97M | 3.12M | 19.97B |
| ESS | Essex Property Trust, Inc. | 219.98 | +2.61 | +1.20% | 4:02 p.m. EDT | 360.58k | 484.88k | 14.34B |
| MAA | Mid-America Apartment Communities, Inc. | 116.5 | +0.24 | +0.21% | 4:03 p.m. EDT | 326.16k | 719.09k | 13.32B |
| EXPE | Expedia Group, Inc. | 84.21 | +1.63 | +1.97% | 4:00 p.m. EDT | 3.16M | 4.28M | 11.89B |
| UDR | UDR, Inc. | 35.49 | -0.03 | -0.08% | 4:00 p.m. EDT | 890.45k | 2.04M | 10.47B |
| CPT | Camden Property Trust | 89.65 | +0.70 | +0.79% | 4:00 p.m. EDT | 360.33k | 790.45k | 8.73B |
| ANGI | ANGI Homeservices Inc. | 15.8 | -0.66 | -4.01% | 4:00 p.m. EDT | 2.11M | 3.63M | 7.81B |
| GRUB | Grubhub Inc. | 75 | +0.62 | +0.83% | 4:00 p.m. EDT | 578.55k | 4.79M | 6.92B |
| AIV | Apartment Investment and Management Company | 37 | +0.36 | +0.98% | 4:03 p.m. EDT | 731.36k | 1.25M | 5.51B |
| FIT | Fitbit, Inc. | 6.48 | +0.07 | +1.09% | 4:05 p.m. EDT | 5.29M | 6.58M | 1.73B |
| IRT | Independence Realty Trust, Inc. | 11.73 | +0.07 | +0.60% | 4:00 p.m. EDT | 350.61k | 813.03k | 1.11B |
| GPRO | GoPro, Inc. | 5.56 | -0.03 | -0.63% | 4:00 p.m. EDT | 2.98M | 3.12M | 876.11M |
| P | Pandora Media, Inc. | - | - | - | 6:07 p.m. EDT | - | - | - |
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