AAPL - Apple Inc.

NasdaqGS - NasdaqGS Real Time Price. Currency in USD
217.73
-3.23 (-1.46%)
At close: 4:00PM EDT
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Previous Close220.96
Open221.38
Bid217.76 x 3200
Ask217.85 x 4000
Day's Range217.48 - 222.56
52 Week Range142.00 - 233.47
Volume57,977,094
Avg. Volume26,880,393
Market Cap975.966B
Beta (3Y Monthly)1.08
PE Ratio (TTM)18.49
EPS (TTM)11.78
Earnings DateOct 30, 2019 - Nov 4, 2019
Forward Dividend & Yield3.08 (1.39%)
Ex-Dividend Date2019-08-09
1y Target Est224.48
Trade prices are not sourced from all markets
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  • Apple’s Mac Pro Tariff Relief Requests Approved Despite Trump Opposition
    Bloomberg

    Apple’s Mac Pro Tariff Relief Requests Approved Despite Trump Opposition

    (Bloomberg) -- Apple Inc. gained U.S. approval to avoid tariffs on Chinese imports for the upcoming Mac Pro computer, even though President Donald Trump indicated the company’s waiver requests would be rejected.Ten of Apple’s 15 requests for exclusions from 25% duties have been approved, according to the U.S. Trade Representative’s office. Customs and Border Protection determined it can administer the waiver from the levies when the goods enter the U.S. On Thursday, Apple’s request to win exemptions for the components had moved to an advanced stage in the approval process.Trump had signaled that relief from tariffs would be rejected, saying in a July 26 tweet that “Apple will not be given Tariff waiver, or relief, for Mac Pro parts that are made in China. Make them in the USA, no Tariffs!”But the president later told reporters “we’ll work it out” and that “I think they’re going to announce they’re going to build a plant in Texas.”Bloomberg reported in June that Apple was shifting production of its new Mac Pro to China from a facility in Texas. The Cupertino, California-based company hasn’t suggested there are plans for new factories in the state, though Apple has said it will expand its local headquarters there.Apple’s requests involved goods that are part of $200 billion in Chinese products hit with tariffs last September. Trump increased the duty on that batch to 25% from 10% in May. The rate is due to rise to 30% on Oct. 15, including on another $50 billion of goods also hit last year.Trump ordered duties on about $300 billion of essentially all remaining Chinese imports starting Sept. 1, but he delayed imposition on some consumer products until Dec. 15. Apple has said those duties would affect nearly all of its major products, including iPhones, iPads, MacBooks, Apple Watches, AirPods and the iMac.Apple had so far asked for exclusions on Mac Pro parts and accessories, as well as its Magic Mouse and Magic Trackpad. Requests for tariff relief for the overall exterior enclosure, the Magic Mouse and Magic Trackpad and some key internal components for the Mac Pro have been approved, while requests for wheels and other components are still under a substantive review by the USTR.Exclusion decisions are based on whether a product is available only from China, is strategically important or related to Chinese industrial programs, and whether duties will “cause severe economic harm” to the company or U.S. interests, the USTR has said.In its 15 requests for exclusions posted July 18, Apple said the devices or components are not related to Chinese industrial programs -- and that “there are no other sources for this proprietary, Apple-designed component.”To contact the reporters on this story: Mark Niquette in Columbus at mniquette@bloomberg.net;Mark Gurman in San Francisco at mgurman1@bloomberg.netTo contact the editors responsible for this story: Sara Forden at sforden@bloomberg.net, Andrew Pollack, Mark MilianFor more articles like this, please visit us at bloomberg.com©2019 Bloomberg L.P.

  • Apple’s New iPhones Show Signs of Demand; New Store Draws Crowds
    Bloomberg

    Apple’s New iPhones Show Signs of Demand; New Store Draws Crowds

    (Bloomberg) -- Apple Inc.’s latest iPhone models hit the stores on Friday, in a test of whether better cameras and longer battery life will be enough to lure buyers ahead of a much bigger redesign next year.The new line of hardware, including three new phones and an updated Apple Watch and iPads, was introduced on Sept. 10 and customers were able to place preorders last week to either be delivered or picked up in stores today. Long lines snaked around Apple’s flagship on Fifth Avenue in Manhattan as people waited to get in to the gleaming glass cube and descend to the underground space, which as been under renovation for two years and emerged Friday bigger and brighter. Apple Chief Executive Officer Tim Cook was on site for the opening and stood out on the store’s plaza across from Central Park taking selfies with fans.Sam Sheffer had already picked up his green iPhone 11 Pro in Manhattan’s SoHo store Friday morning, waiting in line for less than five minutes. But he went uptown to see the new store and potentially get a glimpse of Cook.“For me, a die-hard enthusiast, I wouldn’t be able to live knowing there was an iPhone I didn’t have,” Sheffer said.Apple shares declined 1.5% to close at $217.73, valuing the company at almost $984 billion.Apple’s latest iPhone faced some hurdles heading in to its annual revamp. Sales of the iconic smartphone have declined in the past three quarters, as prices crept above $1,000 and people hung on to their current models longer. A lack of revolutionary features on this year’s model could keep some fans holding out until 2020, when significantly faster 5G networks and a revamped design will open up new possibilities with the phone. At the same time, a trade war between the U.S. and China is also starting to take a toll.But some early reports from analysts pointed to encouraging signs for Apple. “Demand looks strong out of the gates for Apple as the lines at its flagship NYC store were up about 70% today compared to what we saw last year,” Dan Ives, an analyst at Wedbush Securities wrote in a note to investors. Having talked to customers in line, Ives said there was “strong demand for the base iPhone 11 as well as the 256GB iPhone 11 Pro in both the space grey and gold colors.” Ives said another positive sign for Cupertino, California-based Apple is that the lines were “unwavering into the afternoon.”Apple set the base model price at $699 for the iPhone 11, down from the iPhone XR’s $749 price last year and below some analysts’ expectations. That might help attract some first-time buyers to its expanding entertainment and services ecosystem.Rosenblatt Securities Inc. said it’s seeing “some new model production increases for September and October for the new iPhone models.” Jun Zhang, an analyst at Rosenblatt, wrote that the firm now sees volume increasing by 3 million to 5 million units more than earlier expectations, to 68 million to 70 million units.It may come as a disappointment to those waiting on line on Fifth Avenue, but if they haven’t preordered their phone, they could face a two-to-three week wait, according to Zhang. That’s a longer wait time than the one-to-two weeks for last year’s iPhone XR, but, “there is a lot of inventory at other retailers,” Zhang said.Longbow Research analyst Shawn Harrison said Apple could be seeing a “potential higher floor in iPhone demand,” and that “initial iPhone search trends are positively surprising.”Lines outside Apple stores around the world were typically shorter or non-existent this year, but tourists and customers thronged the Fifth Avenue location. Daniel Akinsulire found himself stuck deep in line on 58th Street, waiting to pick up phones for his family. “I didn’t know it would be this packed,” he said. “I might be late for work.”(Updates with analyst comment in seventh paragraph.)To contact the reporters on this story: Molly Schuetz in New York at mschuetz9@bloomberg.net;Kiley Roache in New York at kroache@bloomberg.netTo contact the editors responsible for this story: Tom Giles at tgiles5@bloomberg.net, Robin AjelloFor more articles like this, please visit us at bloomberg.com©2019 Bloomberg L.P.

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  • No crowds as Apple's iPhone 11 hits stores in China
    Reuters

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    BEIJING/SHANGHAI (Reuters) - Apple's latest iPhone 11 range hit stores in China on Friday, with short queues of die-hard fans contrasting with the hundreds who camped out ahead of some previous launches. The sales performance of the U.S. tech giant's latest line-up is being closely watched in the world's largest smartphone market, where Apple has been losing ground to competitors with cheaper and feature-packed handsets in recent years. The queues at the Shanghai and Beijing stores, which combined added up to few dozen customers, were in sharp contrast to previous years, when hundreds used to wait for hours outside Apple's shops to be the first to grab its latest offerings.

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    Bloomberg

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    Bloomberg

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    Sep.20 -- Apple CEO Tim Cook throws open the doors to the redesigned Apple store on Fifth Avenue in New York City.