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The grocer has also been rolling out more perks catered to members of Amazon Prime, such as offering them an extra 10 percent off.
Whole Foods co-founder and CEO John Mackey started a natural foods market in an old house in Austin, Texas using $45,000 raised from friends and family.
While convenience is still a high priority, meal-kit companies are adapting to Amazon's possible entrance to the market and offering more ways for consumers to purchase their products.