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The grocer has also been rolling out more perks catered to members of Amazon Prime, such as offering them an extra 10 percent off.
Whole Foods co-founder and CEO John Mackey started a natural foods market in an old house in Austin, Texas using $45,000 raised from friends and family.
While convenience is still a high priority, meal-kit companies are adapting to Amazon's possible entrance to the market and offering more ways for consumers to purchase their products.
Since Amazon announced the acquisition of Whole Foods Market, the grocery store has been getting more deeply entangled in the Amazon ecosystem. Echo devices sold near the checkout registers have been acting as a constant reminder of the new parent company, but there have also been clear benefits, mostly in the form of discounts for Amazon Prime members. SEE ALSO: Amazon's Fire TV Cube is the futuristic TV experience we've all been waiting for Amazon is expanding the Prime member savings to an additional 10 states on June 13. Arizona, Georgia, Hawaii, Oregon, North Carolina, and Washington join the existing 13 states. It's all about Amazon's model of adding more benefits to Prime membership, and now nearly half of all Whole Foods stores offer these deals. Prime Members get the savings by using the Whole Foods app on their smartphone and linking it with their Amazon account. From there you can show the in-app Prime Code at checkout or enter your phone number to save. A few of the new discounts launching on June 13 include a "buy one get one free" deal on Annie's Natural Macaroni and Cheese, along with Organic yellow nectarines and peaches for $1.99 a pound. WATCH: Turn frozen fruit into delicious soft serve with this DIY dessert maker
Prime members shopping at Whole Foods locations simply open the grocery chain's mobile app, sign in with their Amazon account and scan the bar code at checkout.
Amazon.com Inc and Whole Foods Market are making a surgical strike in the already brutal grocery price war. On Wednesday, Whole Foods debuted a much-anticipated loyalty program that offers special discounts to Prime customers, including 10 percent off hundreds of sale items and rotating weekly specials such as $10 per pound off wild-caught halibut steaks. Amazon previously announced free two-hour delivery from Whole Foods stores for members of Prime, its subscription club with fast shipping and video streaming.
Amazon.com's Whole Foods Market sparked social media outrage after its newest store in its 365 grocery chain partnered with an Asian restaurant with the racially charged name of Yellow Fever. The independently owned and operated eatery - whose name is taken from the slang term for a white man's sexual attraction to Asian women - is located in the 365 store that opened in Long Beach, California, on Wednesday. "An Asian 'bowl' resto called YELLOW FEVER in the middle of whitest Whole Foods — is this taking back of a racist image or colonized mind?" Columbia University professor and author Marie Myung-Ok Lee, wrote on Twitter.