Microsoft's (NASDAQ: MSFT) recent $69 billion bid to buy Activision Blizzard (NASDAQ: ATVI) highlights the value behind the companies that make video games. With big tech increasingly talking up the metaverse opportunity, companies with talented software engineers are going to be in high demand, and are naturally in the best position to capitalize on the development of these virtual worlds. Of course, Activision shareholders are probably wondering where to invest next.
The metaverse is interesting for a long list of reasons, but most of all because it means different things to different companies. There hasn't been a technological development that promises such a broad pool of opportunities since the dawn of the internet. In the spirit of that idea, three Motley Fool contributors think Meta Platforms (NASDAQ: FB), Roblox (NYSE: RBLX), and Unity Software (NYSE: U) are set to benefit enormously from the virtual world, and the exciting part is they'll do it in completely different ways.
Today, Unity is a video game development platform where over 1.5 million game developers go to create, operate, and monetize games. While most of the company's revenue comes from game developers, this optionality is impressive. While expert game developers might use Unreal, the majority of developers in the world are not experts, and Unity is the main platform for them.