(Bloomberg) -- Facebook Inc.’s Instagram is adding new shopping tools, like letting people search for products using an image, as it expands e-commerce offerings across its family of apps.When users click on the images they see on Instagram, Facebook will direct them to similar-looking products for sale. A user could click on a floral dress on the social media network and find similar outfits being sold in Instagram Shops, which are the stores the app hosts from third-party businesses, according
Recent research by Morgan Stanley found that social media usage on some platforms has dropped sharply relative to levels at the end of 2020, when more consumers were staying at home. A reopening economy, therefore, may have an inverse relationship on some aspects of user engagement for some social media platforms. Sure, Morgan Stanley did say in its report that it believed one of Snapchat's in-app products -- Snapchat Discover -- saw a drop in engagement recently compared to levels in December 2020.
(Bloomberg) -- As a kid in Manchester, England, Dan Rhodes taught himself magic by watching tutorials on YouTube. But when it came time to post card tricks of his own, Rhodes largely bypassed the video-sharing giant and instead took to Instagram and TikTok — apps, he believed, that would more quickly get him the notoriety and audience he desired. For years, the British teen continued to post only sparingly on YouTube. Then in early 2021, the service introduced YouTube Shorts, a new feature showc