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I know PM has this device in the FDA's approval pipeline and I am certain it will win approval and reduced risk status just like the original IQOS did. So where does that leave PM with distribution of ILUMA in the US? I think if we do buy Match, we go along at it and basically blow away the market, because as I said the response of ILUMA has been phenomenal. Or we licence it to MO and I so hope this time they role it out much faster than the original IQOS. Either way, ILUMA will become a game changer in the low risk tobacco field, believe me.
Going forward I think PM will raise the dividend in September by 2%-3%. Like I said, rinse-repeat.
BY Benzinga
This is a huge beat for PM. I am in Greece right now and I can tell you that every other person is using IQOS. Asking around they love the device and I notice something else. They are chain smoking it. Some of the comments I got were. "I don't cough anymore". "I like it better than cigarettes'" The wife and I can now smoke in the house and our house doesn't smell like chimney anymore".
Philip Morris Intl Q2 EPS $1.32 Beats $1.25 Estimate, Sales $7.83B Beat $6.67B Estimate
BY Benzinga
— 7:00 AM ET 07/21/2022
Wishing longs very well.