As you know, the stock market is a difficult place these days. The Dow Jones Industrial Average slipped into a bear market after falling at least 20% from its most recent high. That means many of the stocks that are part of the index are also suffering.
Despite rising raw material costs, Colgate's (CL) robust innovation and expansion plans are likely to drive growth in the long term.
A blue-chip stock can fall too, but there's something comforting about having your money in a company with the fundamentals to endure the pain of a recession or broader market decline instead of what was supposedly the next big thing. Household goods conglomerate Procter & Gamble (NYSE: PG) might be the textbook example of a safe stock. You might not immediately recognize the name Procter & Gamble; it's a conglomerate that operates behind the scenes, selling its many brands under their designated name.