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Nestlé S.A. (NSRGF)

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133.44+0.74 (+0.56%)
At close: 3:49PM EST
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  • Reuters

    UPDATE 1-Nestle aims to nearly double sales via e-commerce by 2025

    Nescafe maker Nestle on Wednesday said it expects to nearly double its e-commerce sales to 25% of its group total by 2025 by stepping up marketing and technological investments. Nestle will push sales of its products to consumers directly via its own online channels, or direct to consumer, Nestle CEO Mark Schneider said, building on the success of Nespresso coffee pods and Purina PetCare, which are increasingly being sold directly to consumers via Nespresso.com and Purina.co.uk. "We plan to take (e-commerce) sales from about 13% in 2020 to 25% by 2025," Bernard Meunier, head of Nestle's strategic business units and marketing and sales, said at a virtual investor summit.

  • Reuters

    Nestle aims to nearly double sales via e-commerce by 2025

    Nestle will push sales of its products to consumers directly via its own online channels, or direct to consumer, Nestle CEO Mark Schneider said, building on the success of Nespresso coffee pods and Purina PetCare, which are increasingly being sold directly to consumers via Nespresso.com and Purina.co.uk. "We plan to take (e-commerce) sales from about 13% in 2020 to 25% by 2025," Bernard Meunier, head of Nestle's strategic business units and marketing and sales, said at a virtual investor summit. This will be achieved by increasing digital marketing investment to 70% by 2025 from 47% in 2020, Meunier added.

  • Reuters

    Nestle aims to generate quarter of total sales from e-commerce by 2025

    Nescafe coffee maker Nestle on Wednesday said it expects to nearly double its e-commerce sales to 25% of its group total by 2025 by increasing marketing and technological investments. "We plan to take (e-commerce) sales from about 13% in 2020 to 25% by 2025," Bernard Meunier, head of Nestle's strategic business units and marketing and sales, said at its investor meet.