Yahoo Finance Live co-host Seana Smith discusses stocks moving in after-hours trading.
Match, which has largely relied on word-of-mouth advertising so far, said Tinder will be launching its first global marketing campaign in the current quarter to improve brand perception. Analysts have expressed concerns that Match's minimal advertising efforts for Tinder would suppress business as competition intensifies from the likes of Bumble Inc while growing fears of a recession keep lower-income users from its apps. The company forecast first-quarter revenue between $790 million and $800 million, lower than analysts' estimates of $817.3 million, according to Refinitiv data.
Match Group Inc on Tuesday forecast first-quarter revenue below estimates and recorded its first quarterly decline ever, as a tough economy and rising competition hit paying users on the Tinder owner's dating apps. Match, which has largely relied on word-of-mouth advertising so far, said Tinder will be launching its first global marketing campaign in the current quarter to improve brand perception. Analysts have expressed concerns that Match's minimal advertising efforts for Tinder would suppress business as competition intensifies from the likes of Bumble Inc while growing fears of a recession keep lower-income users from its apps.