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Match Group (MTCH) owned Tinder is set to introduce a virtual in-app currency to keep users active for longer periods on the most popular dating app in the United States.
Shares of online dating conglomerate Match Group (NASDAQ: MTCH) were up 14.2% in September, according to data from S&P Global Market Intelligence. The company, which owns some of the most popular dating apps in the world, could see a huge reduction in expenses after the latest legal rulings on Apple's and Google's mobile application stores. Match Group owns popular dating apps like Tinder, Hinge, and OK Cupid.
(Bloomberg) -- Tinder is rolling out a virtual currency to encourage users to spend more time swiping, scrolling and eventually spending real money on the most popular dating app in the U.S.Most Read from BloombergHow Singapore's $50 Billion Financial District Will Change After Covid-19Left-Wing Rage Threatens a Wall Street Haven in Latin AmericaBefore Interstates, America Got Around on InterurbansChristmas at Risk as Supply Chain ‘Disaster’ Only Gets WorseClimate Scientists Created a SWAT Team