Tech giants Apple (NASDAQ: AAPL) and Microsoft (NASDAQ: MSFT) have a lot in common. Both are among the biggest companies in the world by market cap, have delivered amazing returns to longtime shareholders, and have plenty of growth opportunities to exploit. Part of the company's competitive edge now comes from its brand name, which it has built into one of the most valuable in the world.
Amazon (AMZN) introduces a palm-based identity and a fully managed service called Amazon One Enterprise.
These companies invest in better technology to stay ahead of the race.