Four of the contenders specialize in womenswear. The overall winner receives a grand prize of 400,000 euros and mentorship by LVMH teams.
Jean Arnault, director of Louis Vuitton’s watch division, has to contend with a tough luxury market and stubborn young consumers.
The experimental resee streaming attracted more than 470,000 unique visitors, setting a record for the luxury vertical on the popular social commerce platform.