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e.l.f. Beauty, Inc. (ELF)

NYSE - NYSE Delayed Price. Currency in USD
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26.58+0.03 (+0.11%)
At close: 4:00PM EDT
26.58 0.00 (0.00%)
After hours: 05:12PM EDT
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  • i
    iorgi
    They beat earnings and guide higher and stock goes down, makes sense. NOT! I guess not many even know this company exists.
  • i
    iorgi
    Word is ULTA has its eye on ELF
  • i
    iorgi
    Oh they guided higher
  • C
    Connie
    a good company for acquisition
  • C
    Connie
    I have all their products great formula
  • D
    Donny
    It was featured this weekend on a popular Youtube channel as a top buy. said channel has 300k subscribers of mostly amature investors who buy whatever this guy talks about...could be a factor given the tiny market cap
  • h
    habib
    how many thumbs up for $11
  • A
    Angel
    BUY BUY BUY HERE. IT WILL GO BACK UP TO 11 TODAY
  • B
    Benjamin
    If you listen to the call you can tell this is an overreaction on guidance. The new CFO is clearly more cautious and I like that. After taking out their one-time expenses I would imagine we would see the 3% growth continue to trend this year. As a millennial/gen-z brand this eventually looks like a good acquisition target.
  • d
    dave
    ELF actually pays quite a bit in federal taxes and should get a pretty good boost in earnings from the lower rate. Don't know if the conference call shed any light on the exact increase but it could be in the 40% range.
  • R
    Robert
    The big guys will start circling if they haven't already.
  • P
    Patrick
    Jeremy nailed this one in the short-term.
  • M
    Marcus
    So... Buying opportunity? Going into brick and mortar definitely not a good idea. Up from here (after drop tomorrow)?
  • M
    MATT DOC
    Also them closing the stores is great news long term. Stores were a waste of time. Focus on digital sales and resellers. Actually a good move which will play out well...
  • P
    Pancake Rachel Corrie
    Almost doubled my money
  • R
    Robert
    e.l.f. is a disrupter in a business with conventions that feather the nest of many special interest groups, such as celebrity endorsers, and sets the prices of its products too high. Therefore, e.l.f.'s pricing undermines business of established companies in this space. Obviously, this makes the company a target for the companies being disrupted. The Cramer interview of the CEO was telling because Cramer was able to state, in a few short sentences, that the growth story still remains and it is getting shelf space in the major chains. This will be the dominant company in this space in time. It just might take a year or two more time than expected.
  • j
    joe
    Is the CEO still looking long term? $17 buyout was not enough?
  • L
    Len
    Cramer called out that ELF is a great company.
    Real stock price growth anticipated.
  • t
    technogatsby
    To the moon
  • d
    dave
    A little bird indicated that there could be blowout earnings this quarter. I really think the empty display shelves are more the result of heavy demand versus poor merchandising.