Innovid Corp. (CTV)
- Business Wire
Innovid Launches Harmony Initiative to Keep TV Open for Everyone & Controlled by No One
NEW YORK, April 09, 2024--Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, today announced the launch of its Harmony initiative, aimed to optimize the CTV advertising ecosystem. Harmony Direct, the first in a wave of new product innovations released as part of the initiative, is designed to streamline the supply path to its purest form, ensuring more advertiser dollars go
- Business Wire
Innovid’s Annual CTV Insights Report Finds Interactive CTV Campaigns Drive Up to 10.3x Higher Engagement for Advertisers
NEW YORK, March 20, 2024--Advertisers leveraging the biggest screen in the house are seeing interactive CTV campaigns achieve engagement rates 4.6x higher than mobile video and 10.3x higher than desktop video. When compared to standard pre-roll, interactive CTV video formats, inclusive of choice- and non-choice-based ads, also generate more than 600% lift in engagement. These insights are according to a new CTV insights report released today by Innovid (NYSE:CTV), an independent software platfor
- Business Wire
Innovid to Participate in Upcoming Investor Conferences
NEW YORK, February 28, 2024--Innovid Corp. (NYSE: CTV) (the "Company"), an independent platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear TV, and digital, today announced that management will participate in the following investor conferences:
