Baidu, Inc. (BIDU)
- CNN Business
Baidu PR chief who sparked PR nightmare over workplace culture is out, state media reports
The PR chief of Baidu has reportedly left the Chinese search engine just days after she sparked a public relations crisis with controversial comments endorsing a tough workplace culture.
- Associated Press Finance
Top public relations executive at Chinese technology firm Baidu apologizes after sparking backlash
A top public relations executive from Chinese technology firm Baidu apologized Thursday after she made comments in a series of videos that critics said glorified a culture of overwork. Baidu's head of communications Qu Jing sparked a public outcry in China after she implied in the videos that she was not concerned about her employees as she was “not their mom” and said she only cared about results. The backlash was swift, with many on social media platforms like Weibo criticizing Qu for her lack of empathy.
- The Guardian
Chinese PR boss says sorry after glorifying work-till-you-drop culture
In a crisis of her own making, Qu Jing also threatened Baidu staff who dared to question her management style
